HOW WOULD YOU DESCRIBE IT TO SOMEONE WHO HAS NEVER BEEN? My mother always laments that everything-the tomatoes, the eggs-tastes better there. I always start my days with a huge plate of papaya, pineapple, and pitaya (a local fruit). The people, the warmth of the culture, and the food! The fruit is so incredibly fresh and diverse, unlike anything you can find in New York. WHAT’S YOUR FAVORITE PART ABOUT BEING THERE? I knew that I wanted to be part of it and that I wanted my work to somehow bring me back in touch with my roots. I have a huge extended family of countless cousins, aunts, and uncles on my Colombian side, so it tends to dominate! As I got older and the political situation in Colombia began to improve over the past 10 years, I saw this renaissance happening. My mother is Colombian, and my father is American.
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TELL IS ABOUT YOUR RELATIONSHIP TO COLOMBIA. Here, Giovanna shares what she thinks makes Colombia so special and some of her favorite spots in Cartagena. While putting together a recent pop-up for Cortázar at Collete in Paris, the success was proof that their instincts were right: “It affirmed what we always believed – that the creative output of Colombia can and should compete with the best in the world,” she said.
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It started as a showroom, and has grown into a powerhouse agency and platform for Colombian and Latin American fashion and design, with clients like Pepa Pombo and Esteban Cortázar. She and her cousin Cloclo Echavarria founded CREO Consulting in 2014, with the mission of helping Latin American designers break into the international market. Growing up, she would spend a few weeks every year with her aunts, uncles and cousins in Cartagena, and she always knew that she wanted her work to be connected to her background. Giovanna Campagna was raised in Manhattan, but her Colombian roots run deep.